![]() So choose a font that evokes a feeling that matches the personality of your business.īut there are other considerations when choosing a font as well. Therefore, picking the right font is crucial to convincing readers that your site is the right place for them.įor example, if you are a law firm you want to project order, stability, power, and tradition, you wouldn’t choose this font for your law firm logo. ![]() Research shows that readers take only 0.5 seconds to form an opinion about a website, and 94% of that opinion is based on the site’s design. So first and foremost, the font you choose must evoke feelings in harmony with the ideas you are trying to convey.
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